Evan Kristine

I'm Evan, founder of Oraya Studios and an SEO expert. I help ecommerce brands turn Pinterest into a sales channel: tracking that counts every order, product pins with prices, and boards built around what shoppers actually search. SEO is my background: I do technical and on-page SEO and I'm a co-founder of Arole SEO, a research-led SEO agency. So I don't just make pins. I look at your product pages, feeds and search data too. I run Pinterest accounts every week (one grew to 101.9M pin views in five months). Based in Tampere, Finland, working with stores in the EU, UK and US.

Pinterest AI modified label on a product pin, Oraya Studios guide for online stores

Pinterest ‘AI Modified’ Label: What It Means for Stores

Why Pinterest marks real product photos ‘AI modified’, which edits trigger it, whether it can cost you shoppers, and how to appeal the label step by step.

Cover for a guide to Pinterest blocking a store website as spam, showing a pin with a red link blocked, may lead to spam label and a shield

Pinterest Says Your Website Is Spam? What Stores Can Do

What the Pinterest spam block message means, why real stores get flagged, and how to appeal.

How to Become a Pinterest Verified Merchant (And Why You Got Rejected)

How Pinterest’s Verified Merchant Program works in 2026, the exact requirements, which countries qualify, and why stores get rejected.

Pinterest Account Suspended? How Stores Get It Back

Pinterest suspended your store account? Which block you have, what usually triggers it, and how to appeal (with a template).

12 Ecommerce Brands Winning on Pinterest in 2026 (And the Tactics You Can Steal)

12 Ecommerce Brands Winning on Pinterest in 2026 (And the Tactics You Can Steal)

12 ecommerce brands winning on Pinterest in 2026 with the specific tactic each uses, plus the verdict on whether it is replicable for $30k-$500k/mo Shopify brands. Three patterns to copy; three enterprise tactics to skip.

Pinterest Ads for Ecommerce: When to Start, What to Spend, What ROAS to Expect

Pinterest Ads for Ecommerce: When to Start, What to Spend, What ROAS to Expect

Pinterest ads for ecommerce work when prerequisites work: clean catalog, organic foundation, Conversions API, $5k/mo test budget. Realistic ROAS by category, budget allocation by stage, the organic-to-paid crossover point.

Pinterest ROI for Ecommerce Brands: The 3-System Measurement Stack

Pinterest ROI for Ecommerce Brands: The 3-System Measurement Stack

Pinterest ROI for ecommerce brands runs on a three-system stack: Pinterest Analytics, GA4, Shopify with Conversions API. Five vanity metrics to stop reporting, five that decide whether Pinterest pays back. Post-iOS 14.5 attribution truth.

Cover for a guide to Pinterest catalogs, showing a product catalog list with synced items, one error, and a product pin with its price

How to Set Up Pinterest Catalogs (And Fix Them When They Break)

Pinterest catalogs for Shopify decision framework: four signals say turn on (clean feed, 100+ SKUs, lifestyle photography, visual category), three deal-breakers say wait. The go/no-go checklist before connecting your Shopify catalog to Pinterest.

Pinterest SEO for ecommerce guide cover with a Pinterest search illustration

Pinterest SEO for Ecommerce: How Products Get Found

Pinterest SEO for online stores: where keywords go, which page each pin should link to, and how to get your products found in Pinterest search.

Pinterest Video Pins for Ecommerce: An Honest Take on Whether They're Worth It

Pinterest Video Pins for Ecommerce: An Honest Take on Whether They’re Worth It

Pinterest video pins are NOT worth the production cost for most ecommerce brands. Three niches earn the cost (beauty tutorials, food recipes, fashion try-on). The math: 30 minutes per static pin vs 4 hours per video pin. 89% of viral pins are static.