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Evan Kristine

How Many Pinterest Pins Per Product? The Production Math for E-commerce Brands

How Many Pinterest Pins Per Product? The Production Math for E-commerce Brands

How many Pinterest pins per product is the wrong question. The right one is which products earn the volume. Tiered model: hero SKUs 8-12 fresh pins, workhorses 3-5, long-tail auto-pinned from feed.

Rich Pins for Shopify: The 2026 Setup Guide for Funded Ecommerce Brands

Rich Pins for Shopify: The 2026 Setup Guide for Funded Ecommerce Brands

Rich pins for Shopify in 2026: the auto-setup workflow (no more manual validator), what Pinterest and Shopify have actually reported, troubleshooting from real Reddit pain points, and when to disable rich pins for your category.

How to Do Pinterest Marketing for E-commerce (The 2026 Honest Playbook)

How to Do Pinterest Marketing for E-commerce (The 2026 Honest Playbook)

Pinterest marketing for e-commerce works when it is treated as SEO, not social media. The five disciplines, the 90-day starting plan, and the honest 6-12-18 month milestones for funded Shopify brands.

Our Approach to Fractional Content for SaaS

Our Approach to Fractional Content for SaaS

How Oraya Studios runs fractional content marketing for B2B SaaS: the four operating principles, what an engagement looks like, and pricing.

In-House vs Agency vs Fractional SEO for SaaS

In-House vs Agency vs Fractional SEO for SaaS

In-house vs agency vs fractional SEO for B2B SaaS: 5 models compared at 5 ARR bands. The 20% problem, hybrid configurations, and decision matrix.

When Not to Hire a Fractional CMO: 5 Situations

When Not to Hire a Fractional CMO: 5 Situations

When not to hire a fractional CMO: the five situations where DIY is the right call, what is actually happening, and the right intervention.

SaaS Content Marketing Budget 2026: ARR-Based Guide

SaaS Content Marketing Budget 2026: ARR-Based Guide

SaaS content marketing budget for 2026: realistic ranges at three ARR bands, what to spend on strategy, execution, tools, and distribution.

Content Marketing vs Paid Ads for SaaS: CPL Math

Content Marketing vs Paid Ads for SaaS: CPL Math

Content marketing vs paid ads for SaaS: paid at $121/lead vs content at $47/lead. The honest stage-by-stage allocation and compounding math.

Fractional Content Marketing Onboarding: 30/60/90

Fractional Content Marketing Onboarding: 30/60/90

The 30/60/90 day fractional content marketing onboarding plan for B2B SaaS: what happens each month, deliverables expected, red flags to watch.

Do SaaS Companies Need Content Marketing?

Do SaaS Companies Need Content Marketing?

Do SaaS companies need content marketing? The 6-factor scorecard, ARR thresholds, and the honest answer for pre-PMF, seed, and Series A SaaS.

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