To land Pinterest brand deals, you need a clearly defined niche, a growing and engaged following, and a media kit that shows brands what your audience looks like and how your pins perform. Brands pay Pinterest creators to feature their products in pins and blog posts that drive long-term traffic. Unlike Instagram posts that disappear within days, Pinterest content stays discoverable for months, which makes it a strong value proposition for brands who understand the platform.
Pinterest brand deals are an underused income stream for bloggers and creators who have built real traction on the platform. Most brands still think of Instagram and TikTok first when they consider creator partnerships, which means Pinterest creators who know how to pitch their value have less competition for brand budgets.
The pitch is different from other platforms though. On Instagram you lead with follower count. On Pinterest, what matters to savvy brands is traffic, keyword reach, and the longevity of pin performance. A pin you create for a brand today can still be driving clicks a year from now. That ongoing value is the core of your Pinterest pitch.
This guide covers what you need before you start reaching out to brands, how to find the right partnership opportunities, how to structure your pitch and your media kit, and what to expect when you land your first deal. If you are still building your Pinterest presence, start with this beginner guide to Pinterest to make sure your foundation is in place first.
Want to grow your Pinterest traffic before pitching brands? The Pinterest Traffic Accelerator gives you the complete system for building consistent traffic from Pinterest, including the keyword strategy and pin workflow you need to show brands real numbers before you reach out.
What Pinterest Brand Deals Look Like in Practice
A Pinterest brand deal typically involves a brand paying you to create content that features their product and drives traffic to their website or product page. The deliverables vary by deal, but common arrangements include a sponsored blog post with embedded pins, a set number of fresh pins linking to the brand’s page, or a combination of both.
What makes Pinterest brand deals valuable to the right brands is the long shelf life of the content. A sponsored Instagram post generates most of its traffic within the first 24 to 48 hours and then drops off significantly. A sponsored blog post with supporting pins can continue to appear in Pinterest search results for twelve months or longer, driving traffic to the brand on an ongoing basis. Brands who understand this are willing to pay a premium for Pinterest placements.
Pinterest also tends to attract buyers rather than browsers. The audience is search-driven and purchase-motivated, which means a brand’s product featured in a well-optimized pin reaches people who are actively looking for that type of product. That quality of traffic is something most brands value once you explain it clearly in your pitch.
What You Need Before Reaching Out to Brands
Most brands will not take a pitch seriously without a minimum level of credibility on the platform. You do not need millions of monthly views to land your first brand deal, but you do need enough data to make a compelling case.
At minimum, aim to have these in place before you start pitching: a verified Pinterest business account, at least three to six months of consistent pinning activity, a clearly defined niche so brands can see exactly who your audience is, and Pinterest analytics data showing your monthly views, impressions, and outbound click trends.
Your blog matters too. Brands often want a sponsored blog post as the anchor content, with Pinterest pins driving traffic to it. A blog with a steady traffic baseline and a domain that ranks in Google is a stronger pitch than Pinterest data alone. The combination of Pinterest distribution and blog SEO is genuinely compelling to brands who are thinking beyond a one-week traffic spike.
Your boards also need to reflect a clear niche. A brand evaluating your profile will look at your boards to understand what topics you cover and whether their product fits. Well-organized, keyword-optimized boards signal that you know the platform. This guide to Pinterest board strategy covers how to structure and name your boards professionally.
How to Build a Pinterest Media Kit
A media kit is a one to two page document that summarizes your reach, your audience, and what you offer brands. It is the first thing a brand or PR agency will ask for after an initial inquiry, so having one ready before you start pitching saves time and signals professionalism.
Your Pinterest media kit should include your monthly Pinterest views and impressions, your top performing pin categories, your audience demographics if your analytics show them, your blog traffic numbers (monthly page views, top traffic sources), your niche and content focus, and your contact information.
Include a few examples of your best performing pins, ideally with their view and click stats shown. Brands want to see proof that your content actually gets engagement, not just that you have been pinning for a while. Screenshots from your Pinterest analytics work well for this. Keep the design clean and on-brand. A media kit that looks polished communicates that you take your work seriously. This post on reading Pinterest analytics shows exactly which metrics to pull for a media kit.
How to Find Brands to Pitch
The easiest brands to pitch first are ones already advertising on Pinterest. Open your Pinterest feed and look at the sponsored pins in your niche. Those brands are already spending money on Pinterest and already understand the value of Pinterest traffic. They are much easier to convert than brands who need to be educated about the platform first.
Look at what products appear in your organic feed from accounts you follow. If a brand’s products are being pinned organically by creators in your niche, there is likely an affiliate or partnership program available. Check the brand’s website for a “creator” or “affiliate” or “partnership” page, or reach out directly to their marketing team.
Influencer marketplaces like AspireIQ, Grin, Collective Voice, and LTK Creator connect brands with creators and often include Pinterest as a placement option. These platforms let you create a profile and get discovered by brands looking for creators in your niche, which reverses the process so brands come to you rather than the other way around.
Start with brands whose products you already use and genuinely like. Pitching from authentic experience makes the outreach more natural and the resulting content more persuasive. A sponsored post that reads like a real recommendation converts better than one that obviously reads as paid content, and better performance gives you stronger data for your next pitch.
How to Price Your Pinterest Brand Deals
Pricing brand deals on Pinterest is not standardized, which means you set the rate based on your traffic, your audience quality, and what deliverables you are providing.
A common starting structure for new Pinterest creators: a sponsored blog post with three to four supporting pins typically ranges from $150 to $500 depending on your blog traffic and Pinterest reach. As your monthly views grow into the hundreds of thousands, rates can go significantly higher. The ongoing traffic argument is your strongest negotiating point: explain that unlike a single Instagram post, your content will continue driving traffic for months, and your rate reflects that extended value.
Offer tiered packages so brands can choose based on their budget. A basic package might include one blog post and two pins. A premium package adds more pins, a longer post, or a dedicated pin board for the brand. Packages make it easy for brands to say yes without a negotiation and give you a clear structure to deliver against.
Track the traffic your sponsored content generates after delivery and send a follow-up report to the brand. Performance data after the campaign is complete gives you leverage for renewals and for raising rates with the same brand or pitching similar brands at a higher price point. This guide on Pinterest traffic metrics covers how to pull the data you need for post-campaign reports.
Want to turn your Pinterest growth into a real business? The Pinterest Strategy Blueprint covers the full system from account setup and keyword strategy through monetization and brand partnerships. Everything you need to run Pinterest like a professional creator, not a hobby account.
Frequently Asked Questions About Pinterest Brand Deals
How many Pinterest followers do you need to land brand deals?
There is no fixed minimum. Follower count matters less on Pinterest than niche relevance, monthly views, and content quality. Some creators land their first brand deal with fewer than 1,000 followers because their niche is tight, their content performs well in search, and their media kit makes a clear case for value.
Do you need a blog to get Pinterest brand deals?
Not strictly, but having a blog significantly strengthens your pitch. Brands want a home base for sponsored content that ranks in Google and drives ongoing traffic. Pinterest pins alone work, but adding a blog post as the anchor content gives brands more long-term value and gives you a higher rate to justify.
How do you disclose sponsored content on Pinterest?
Pinterest requires that sponsored content be labeled as a paid partnership. Add a disclosure in your pin description using language like “ad,” “sponsored,” or “paid partnership with [Brand].” If the pin links to a sponsored blog post, the post itself also needs a clear disclosure at the top of the content.
How long does it take to land a Pinterest brand deal?
Most creators who are actively pitching land their first deal within two to four months of having a professional media kit and targeting the right brands. The timeline shortens significantly when you pitch brands already active on Pinterest and approach them with a clear value proposition rather than a generic outreach template.
Can you negotiate Pinterest brand deal rates?
Yes, and you should. Brands often start with a lower offer. Your strongest negotiating point is the longevity of Pinterest content: a pin published today will still be driving traffic six months from now. If a brand understands that, they are usually willing to pay more for the extended reach compared to a time-limited social post.
Key Takeaways
- Pinterest brand deals are compelling to brands because pin content stays discoverable in search for months, delivering ongoing traffic value beyond a single post date.
- Build your media kit with Pinterest monthly views, top performing content examples, audience demographics, and blog traffic data before you start pitching.
- Target brands already spending money on Pinterest first. They understand the platform and are easier to convert than brands who need to be educated about it.
- Price your deals based on the ongoing traffic value of Pinterest content, not just the initial publish date, and offer tiered packages so brands can choose at different budget levels.
- Send post-campaign performance reports with traffic data to build relationships with brands and create the foundation for repeat deals at higher rates.
Final Thoughts on Landing Pinterest Brand Deals
Pinterest brand deals are a real and growing income stream for creators who can articulate the platform’s unique value. The key is knowing how to position Pinterest content differently from other platforms: not as a one-time post, but as a long-running traffic asset that keeps working after the campaign ends.
Focus first on building the foundation: consistent pinning, strong analytics, keyword-optimized content, and a professional media kit. Once those are in place, reach out systematically to brands that already understand Pinterest or are already advertising there. Start with a reasonable rate, deliver excellent results, report the data, and use that proof to build toward bigger partnerships over time. For more ideas on creating varied pin content without burning out, this content repurposing guide for Pinterest walks through exactly how to do it.