Pinterest marketing results
Real graphs. Zero hype.
Three Pinterest accounts I run, and what happened to them. Every number comes from Pinterest Analytics, and you can see the screenshots.
The stories
Pick a story. Watch the line go up.
Three accounts, three starting points. The same method on each one.
Daily impressions
Where it started: A lifestyle blog in the fashion niche. Views were flat for weeks.
See the real screenshot ↗
Daily impressions
Where it started: A home decor site that was already big, but stuck at the same level.
See the real screenshot ↗
Daily impressions
Where it started: A stalled account. Almost nobody had seen its pins for months.
See the real screenshot ↗
Numbers from Pinterest Analytics. Percent changes are Pinterest’s own comparison with the period before. Your results depend on your products, season and starting point.
What the numbers mean
Pinterest numbers, in plain words
Pinterest shows you a lot of numbers. Only some of them pay the bills. Here’s the ladder, from nice to see to money in the bank.
Real example: home decor account, 5 months
Seen Impressions
Your pin showed up on someone’s screen.
Saved Saves
Someone kept it to come back to. Often weeks before they buy.
Clicked Outbound clicks
Someone left Pinterest to visit your site.
Bought Orders
Someone paid you. The number that matters most.
This account is a content site, so the goal was traffic. For stores, I set up tracking first, so every order from a pin shows up in Pinterest and in your store.
Your monthly report
Three numbers. One minute to read.
No 20-page decks full of views. Every month you get what you need to know if Pinterest is paying off.
- An email with visits, orders and revenue from Pinterest
- A short note: what worked and what I’ll do next
- A one-page PDF you can forward to your team
- Checked against your store dashboard, not only Pinterest’s own numbers
- Holiday gift pins brought 60% of orders
- Travertine table pin: 9 sales, best seller
- Bedroom decor pins: 3× more views
- Store vs Pinterest numbers
- Top 5 pins and products
- Keyword spot-check: where your pins show up
- Plan for next month
Example report with sample numbers
Case study spots
The next graph could be your store’s.
The first 3 Setup Sprint clients pay $450 instead of $790. In return, I publish the results as a case study 90 days after launch.
Your store here
Before and after, from your own store dashboard.
Your store here
Before and after, from your own store dashboard.
Your store here
Before and after, from your own store dashboard.
How the founding deal works
- The full Setup Sprint for $450. You save $340.
- Tracking, catalog, boards and 30 pins, done in 3 weeks.
- Free check-ins on day 30, 60 and 90, with your numbers explained.
- Your store name stays private.
- You read the case study before it goes live.
- Read-only access to your Pinterest and store analytics for 90 days after the 3-week setup.
- Permission to publish your real numbers and screenshots, with your name and logo hidden.
- Before and after screenshots of your pins and boards.
- A short testimonial at day 90. Three quick questions, in your own words.
Your store name stays private · real numbers, published after you’ve read it
Questions about results
Are these screenshots real?
Yes. They come straight from Pinterest Analytics. Tap any screenshot on this page to see it full size.
Why aren’t these online stores?
These accounts are content sites, where the goal was traffic. The method is the same for stores: get found in search, then send people to the right page. For stores I also set up sales tracking, so you see orders, not only views.
Will I get the same results?
Maybe more, maybe less. It depends on your products, your season and where your account starts. The free Shelf Check tells you what’s realistic for your store before you spend anything.
How long until I see results?
Pins usually take 2 to 3 months to build up in search. That’s why I take snapshots on day 0, 30, 60 and 90, over the same date ranges every time.
3 founding spots at $450 instead of $790
Let’s make your line go up.
Send me your store. Within two working days you’ll get a free 5-minute video with the three fixes I’d make first.
No call needed · no pressure · you keep the video